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Internet Marketers and Marketing Trends

The coming of social media and smartphones have made internet marketing evolve in the last few years . With internet marketing, business owners are able to promote their products and services to the internet-using public, while the business world keeps growing too.

Every year marketing trends change. It is important for businesses to comply with the latest trends because these are in compliance with policies laid out by the two biggest search engines and the biggest internet marketing platforms.

We can expect to see these internet marketing trends in the coming year.

You will now notice that video ads are already accepted by big search engines in their search results page and this gives us the reasons to expect it to be an internet marketing trend. We already have YouTube as the main player behind these video ads, and now also Facebook and Bing are allowing the posting of video ads on their platform. With this there will be an increase on the number of video based advertising in the coming years. Internet marketers should see the opportunities they have in this regard.

Because of the increase of mobile users and internet users on mobile, there will be greater impact with mobile ads. Ad campaigns by internet marketers should begin with mobile websites and apps. Online marketers need to grab this great opportunity. This has resulted in the increase of mobile ad agencies which will soon dominate the market.

The trend in social media in still growing even though it has been here for a while. This is for the reason that the number of users is increasing daily. One reason for this is the increase of internet coverage even in rural areas. Your target audience will always be on Facebook, Twitter, and instagram. Creating a buzz in whatsapp marketing is also a growing trend. Social media is still there are still a great opportunity for internet marketers to gain the exposure that they want.

People are now more into looking into a mobile app that the website itself. Most businesses would do well if they have a mobile app in place. With the large coverage that a mobile app brings to a business, investing in apps is going to be great for digital marketers at present.

Search engine marketing (SEM) is also gaining ground. With the spots in Google and Bing offered for SEM, we can expect it to gain more ground. Getting the keywords right makes SEM a great way of marketing your business. With the number of internet users increasing greatly, the scope of SEM will increase and will become a top marketing trend soon.

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